Kugel Law Firm launches World Cup sober ride campaign

The Kugel Law Firm is offering free Uber credits to World Cup fans in New York and New Jersey who pledge not to drink and drive. The limited-time campaign aims to reduce impaired driving during matches and watch parties across the Tri-State area. Why it matters: - The World Cup is expected to bring millions of visitors to New York and New Jersey, raising the risk of impaired driving during celebrations. - The campaign is meant to make it easier for fans to choose a sober ride home instead of driving after drinking. - The initiative targets matches and watch parties across the Tri-State area. What happened: - The Kugel Law Firm launched its World Cup Sober Ride Campaign to promote responsible transportation during the 2026 FIFA World Cup. - Fans can take a pledge not to drink and drive and may receive a $15 Uber voucher. - The campaign is available through the company’s announcement . - The promotion is limited to World Cup matches and qualifying watch-party events. The details: - The campaign is open to soccer fans throughout the Tri-State area. - Participants who pledge may receive a $15 voucher toward an Uber ride. - The firm says the effort is meant to remove barriers to making a safe transportation decision when celebrating with friends and family. - The firm says the campaign reflects a mission that extends beyond the courtroom. - Rachel Kugel said the World Cup gives the firm a chance to turn its experience into something positive for the community. - Kugel said the goal is to help fans enjoy the event while choosing rideshare over driving after drinking. - The firm says it has long been committed to serving communities in New York and New Jersey. Between the lines: - The campaign turns a DWI defense firm’s core experience into a public safety effort. - The timing around a major international event gives the message broader reach than a typical local awareness campaign. - The voucher offer adds a practical incentive, not just a reminder, which may make the safe choice easier in the moment. What’s next: - Fans are encouraged to visit the campaign webpage, take the pledge, and review eligibility requirements. - The campaign will run for a limited time during World Cup-related events in the region. - The firm aims to reinforce a simple message: celebrations should end with everyone getting home safely.