Russell Rocks the Block returns to Atlanta with jobs, civic resources and free community events

Russell Family Enterprises will host the sixth annual Russell Rocks the Block on Sept. 19 in Castleberry Hill, bringing free employment, voter registration, health and community resources to Atlanta residents. Organizers expect more than 500 attendees for the event, which is designed to extend the Russell family’s long-running community investment in the city.

Why it matters: - Russell Rocks the Block is built as a free access point for jobs, civic information and community services in Atlanta. - The event aims to connect residents with tangible resources in one place, from hiring to health and wellness support. - Organizers expect more than 500 residents and community members to attend.

What happened: - Russell Family Enterprises will host the sixth annual Russell Rocks the Block on Saturday, Sept. 19, 2026, in Castleberry Hill. - The event will take place at John Hope Home Community Center, 560 Larkin St SW, Atlanta, GA 30314, from 12:00 p.m. to 4:00 p.m. EST. - Registration is required, but the event is free and open to the public. - The event website is More information.

The details: - Attendees will have access to on-the-spot hiring, employment guidance and career resources. - The event will include voter registration and election information, plus nonpartisan civic education resources. - Health and wellness resources, food, entertainment and games are also part of the program. - Confirmed participants include STEAMsport, Inc., Soccer in the Streets, Morehouse School of Medicine, Atlanta Housing Authority, AUC Neighborhood Association, Russell Innovation Center for Entrepreneurs, Coca-Cola and Sysco. - Proof of the Pudding will provide food, and Grammy-nominated DJ Willy WOW will provide music and entertainment. - Additional participating organizations will be announced later.

Between the lines: - The event reflects Russell Family Enterprises’ commitment since 1952 to investing in Atlanta communities. - The Castleberry Hill location ties the event to the legacy of Herman J. Russell, whose work helped shape Atlanta through development and community investment. - The theme, “Building Community. Creating Opportunity. Inspiring Lasting Impact,” signals an emphasis on community investment beyond real estate and physical development. - Michael Russell Sr. said the event is meant to help people leave feeling connected, encouraged and aware of opportunities that can affect their lives. - Mori Russell Atkins said the family wants the event to be both fun and meaningful while opening doors to career pathways and voter registration resources. - Black Voters Matter will provide the dedicated voter registration and civic engagement area. - The voter engagement effort is designed to increase access to civic information and encourage participation without influencing how attendees vote. - Russell Family Enterprises frames the initiative around the idea that Russell invests in people as much as places.

What's next: - Organizers will continue adding participating organizations as they are confirmed. - Community members can register for the event ahead of Sept. 19. - Russell Family Enterprises is expected to use the annual gathering to reinforce its broader community investment strategy in Atlanta.