Klatch Coffee marks National Coffee Day with free cappuccinos and 11-store expansion

Klatch Coffee will give away free Competition Cappuccinos on Sept. 29 in Southern California as it launches the biggest retail expansion in its 33-year history. The move comes as the family-owned company adds 11 stores, including its first locations in San Diego County.

Why it matters: - Klatch Coffee is using National Coffee Day to spotlight both its coffee pedigree and its fastest retail growth phase to date. - The free drink offer is designed to drive traffic while introducing more customers to the company’s competition-style espresso program. - The expansion brings Klatch’s Southern California footprint into new communities and extends the brand into San Diego for the first time.

What happened: - Klatch Coffee will offer a free Competition Cappuccino, or “Comp Capp,” to guests on Tuesday, Sept. 29. - The giveaway coincides with the official launch of 11 new stores, the largest expansion in Klatch Coffee’s 33-year history. - Heather Perry, Klatch Coffee CEO and two-time U.S. Barista Champion, said the company is celebrating everyone who grows, roasts, brews and drinks coffee while expanding across South Orange County and into San Diego.

The details: - Guests can claim the free Comp Capp through the Klatch Coffee mobile app on Sept. 29. - The redemption steps are: download the app for iOS or Android, open it on National Coffee Day, and use the promo code shown in the app to place the order. - Guests can also show the mobile app to a cashier in person. - The offer is limited to one redemption per guest and cannot be combined with other discounts, promotions or special offers. - Klatch describes the Competition Cappuccino as a signature espresso drink tied to its reputation in world coffee competitions. - Heather Perry said the drink helped define the company’s standards on the global barista stage and reflects its focus on craft, balance and quality sourcing. - Heather Perry and Director of Retail Holly Perry, both daughters of founders Mike and Cindy Perry, list the Comp Capp as their all-time favorite espresso drink. - Klatch Coffee is a family-founded, woman-owned company based in Southern California and distributed worldwide for more than three decades. - The company operates retail locations across Southern California, sells online at Klatch Coffee, and supplies cafes, restaurants and other partners with fresh-roasted beans wholesale.

Between the lines: - The timing links a consumer promotion to a brand milestone, giving Klatch a built-in marketing moment for both loyalty and growth. - The free beverage offer also reinforces Klatch’s premium positioning by centering a competition drink rather than a standard menu item. - Entering San Diego suggests the company sees room to scale beyond its existing core markets while keeping its Southern California identity.

What's next: - Klatch Coffee will open the new stores as part of the expansion announced alongside National Coffee Day. - The company is inviting customers to visit on Sept. 29 for the one-day Comp Capp offer and the start of the broader rollout.